Collection: Natural Habitat

A bit about the brand:

"India is well known for it's handmade textiles. The variety of traditional textiles and range of products is immense. I developed a passion for Indian textiles as a child when I travelled with my mother to observe these great craftmen at work. This and the enthusiam of the craftsmen producing them inspired us to start Natural Habitat.

We started our business with certain objectives in mind :

1. To produce goods in regions with cottage industries where traditional production techniques are used. To help them sustain these industries and and allow the craftsmen to continue their trade profitably.

2. Use natural fibres for all textile products. All printing is hand printed, embroidery hand done, applique and cutwork hand cut and sewn.

3. Produce goods in as ecologically friendly an environment as is possible.

Although we insist on quality control, due to the handmade nature of our products there is a likelihood of slubs in fabric, colour variations and slight inconsistencies in embroideries.

In a situation such as this, where goods from a region are being sold thousands of miles away, there is bound to occur an evolution of these products into onesmore appealing to that market. Our line too has immerges from its ethnic background to accomodate our customer. We have devloped bedding and table linens in dyes other than vegetable dyes that require less care and are machine washable. It also gives us a wider range of colours to play with. However, all these developments are made in keeping with our objectives. We continue to work both with traditional techniques and current trends and demands."